Main stream

Section date(s) : 29.04.2006

Moderator(s):
Moochnick Felix, fmoochnick@gmail.com
Katalov Alexander, akatalov@gmail.com
Shtol Alexey, alexey.shtol@gmail.com

(more details)

  • Opening address/Welcome
  • How Microsoft marketing tools, resources and programs can help ISV geo expansion
  • Differences and particularities of Distribution and Re-sellers Agreements in the European Union member states.
  • Multi-Channel Strategies for Europe's Largest Markets
  • All you have to know about French market (PART 1)
  • All you have to know about French market (PART 2)
  • All you have to know about French market (PART 3)
  • Creating and Incentivizing a Reseller Network
  • Conquering the European Software Market - Metrics and Trends
  • A cost effective approach to marketing strategy for online software vendors
  • How to get into PR, hike up ROI and fun!
  • PR in Germany - how to be present in the Media
  • Panel discussion - Software promotion on European markets: tradeshows, PR activities & building reseller network