ISDEF

ISDEF’2008, the seventh fall conference, will take place on September 26-28 and will focus on the analysis of the current situation on the software market and the business challenges that IT companies face today. The event will take place in the Holiday Inn Vinogradovo hotel (Moscow). The conference was organized by ISDEF — the Independent Software Developers Forum, a non-commercial organization uniting independent software developers, registrars, software distributors and other representatives of the software industry.

The traditional fall ISDEF conference has been held annually since 2002. This year’s agenda is aimed at owners, top managers and leading specialists of IT and Internet companies, representatives of western and Russian investment funds, marketing experts, representatives of PR services and journalists. According to the estimates of the ISDEF board, the event will be attended by about 500 participants. Presentations will be made by representatives of the software market, government agencies and investment institutions.

Participants of the ISDEF’2008 conference will discuss such topics as marketing and software sales techniques, legal aspects of the operation of software companies, financial investments in the IT market, as well as human resource management and staffing issues, the work of PR services in IT companies and certain aspects of business growth and development.

A report based the first independent research of the Russian retail software market conducted on the ISDEF initiative will be presented at the conference. The document will examine the characteristics of the current state of the Russian retail software market, provide analysis of the role of Russian software developers in the global industry, and summarize information about the software market as a whole and its separate segments.

According to Alexander Lyskovsky, the chairman of the ISDEF board, "the necessity of such a research became obvious a long time ago and the digest became the first attempt to create a single database of the software market, as the previous studies were sporadic. We plan to publish the digest annually by the fall ISDEF conferences, which will allow all interested parties to obtain up-to-date information about the situation in the software industry."

Digital River, one of the leading e-commerce companies in the US and Western Europe, will become the main sponsor of ISDEF’2008. Informational sponsorship will be provided by PR Newswire Europe, the leader in the area of news and professional information distribution.

Additional information regarding the conference, attendance and agenda is available on the ISDEF website — www.isdef.org.

About ISDEF
http://www.isdef.org

Created in 2002, the non-profit Independent Software Developers Forum focuses on representing and protecting the interests of software developers and other players on the IT market. ISDEF unites independent software developers, registrars, software distributors, representatives of software archives and other members of the software industry.

The main goals of the association are: improvement of the software development and implementation process; growth and development of the software e-commerce industry; and strengthening of the position of Russian developers on the international software market.

ISDEF press service, isdef2008@isdef.org