Plenary session
Section date(s) : 14.10.2005
Moderator(s):
Moochnick Felix, fmoochnick@gmail.com
(more details)
- Opening address/Welcome
- Prospects for the development of small-scale innovative business in the Moscow region
- U.S.-Russia High Tech Partnership: Expanding the Potential
- Innovative Russia: yesterday, today and tomorrow
- The Russian Internet-customer of legal software - who is he?
- The Russian Developer Community and DR Shareware
- Microsoft and software companies - prospects for partnership
- PC Magazine/Re Awards 2005
Marketing
Section date(s) : 14.10.2005; 15.10.2005; 16.10.2005
Moderator(s):
Rizhikov Sergey, bitrix@me.com
Petrov Sergey, sergey.petrov@softlogica.com
(more details)
- Marketing in a software company - driver or passenger?
- Affiliate Marketing Today
- 10 pieces of advice on how to build a successful software business
- Development Perspective: Features of the Future
- Getting More Ink
- Instant-messaging and integrated services - future of internet-communications
- Round-table on working with the media
- Promoting and distributing your software with Tucows
- International Strategies in Online Marketing
- eBusiness - creating revenues
- Strategic OEM Partnering
- Penetrating Foreign Markets
- Trend-scouting e-commerce
- Characteristics of the competitive struggle at various stages of development of a business
- The image of a software company. Creation of a real image in a virtual world.
- Modern business PR Strategies
- Presentation/discussion: Mistakes of software company directors and marketers
- Building a marketing department in a software company
- Gauging the efficiency and optimisation of an on-line business
- The use of download-sites or submitting is not the only way
- Modern aggressive mass-marketing of software using the example of the Alawar Games Showroom Network
- Analysis of the promotion of a site in search systems with the use of AlterWind Log Analyzer Professional
- An integrated approach to the marketing of a site in Western search systems
- Characteristics of the Russian release of mass software
- Prepare your software in advance: new in Windows Vista interface
- Weblog application and forums for building a target audience
- Icon Language - from attractive pictures to attractive product.
Legal and regulatory issues
Section date(s) : 14.10.2005; 16.10.2005
Moderator(s):
Katalov Alexander, akatalov@gmail.com
(more details)
- Copyright protection for ISV business
- 'Achilles' Heel of Source Code Licensing: Licensor's perspective
- How to Steal $1 Billion (And Do It Perfectly Legally: Software Patents, Patent Litigation, and VERY BIG Awards)
- New developments in the EU legal requirements for E-Commerce
- Peculiarities of Trademark Law and trademark registrations in the USA.
- What is the cost of the programs and those, who write them?
- Doing business in US - not as difficult as it may seems
- How to organize business in Canada, and why?
- Incorporation of a Business in England and Wales
- Basic objectives and principles of establishing of foreign holding companies
- Small country - great opportunities. Dutch way for software developers
Systems and methods of company management
Section date(s) : 15.10.2005
Moderator(s):
Alexander Gorlach, gorlach@mapilab.com
(more details)
- Owners, hired managers, and the technicians: unity and the battle of opposites
- On the methodologies of software development applied by Artezio
- Role, form and methods of training in the management system of a modern software company
- Practical experience of a software project organization
- Selection and promotion of systems for managing the development process
- Problems of growth and their resolution in small companies
- Systems and methods of company management with limited financing
- Methodology for project realisation: a foundation for the operational efficiency of a project organisation
Investment in IT business
Section date(s) : 15.10.2005
Moderator(s):
Dyachkov Mikhail, dyachkov@gmail.com
(more details)
- Introduction
- Investing in Russian high-tech
- Panel: "The ecosystem of the Russian investment industry, and why investment in Russian high-tech makes sense?"
- What to expect from a Western Based Venture Capitalist?
- Panel: Is it the right time to start the deal in Russia?
- Panel: What big guys could offer to entrepreneurs?
- 7 criteria of success
- Panel: "What do we expect from investors?"
- Angel Investing in start-up and early stage companies
- Panel: "Angels and seed investments"
The games market
Section date(s) : 16.10.2005
Moderator(s):
Lyskovsky Alexander, lyskovsky@alawar.com
(more details)
- The State of the Industry
- Production Quality
- Review of the market for online (web-deployed) casual games
- Corporate Strategies in the Casual Games Market: from Windows to J2ME.
- Interactive Triple Play Services or Where the Revenue Stream is Generated
- Roles and Royalities in shareware games industry.
- How to Best Place a Large Catalog of Games on One Website.
- What should the Director of a Small Game Company Go?
- Business Models in the Casual Game Business for Developers
Technological partnership
Section date(s) : 14.10.2005
Moderator(s):
(more details)
- Open Source as a means of making profits. The experience of IBM.
- Partnership with IBM and marketing one's products in Western markets
- Turning Popularity Into Profitability
- The IBM Rational platform for software development
- The role of IT-associations in the development of software industry in Russia
- The easy of hacking software protection
- From Eclipse and Gluecode to commercial products.
- The WebMoney service for software developers and sellers
