ISDEF

• Official opening of conference
• New affiliate opportunities with Digital River
• Forming and developing relationships with resellers
• The Russian online software market
• The off-line software market in Russia (Round-table)
• Characteristics of national software marketing. The markets of Italy, Spain and France, Poland and Germany.
• Automatization of work with sales partners. CRM.
• OEM marketing of software in Russia
• Software exhibitions – partner search and presentations to the media and consumers.
• Legal aspects of expanding marketing networks.

Time schedule of reports will be available at registration before the conference.